We designed a logo for the brand after brainstorming through samples.
The demographic of the brand's audience are young people who are interested in music, culture and arts.
Hence each of the samples having a touch of yellow to signify vibrance, youth and positivity.
Website
We designed and built a website for the brand.
The brand having a very vibrant and uplifting color profile we deemed it very necessary that the website should be used as a canvas to make its branding elements seen.
Hence the use of contrast by using dark colors on the website in order to allow the logo and the colors of the brand stand out a bit more. Complimenting the canvas idea, each of the posts that are published on the site are presented in the form of cut out cards for topic segmentation and legibility.